Successful Online Marketing
A website is a point of online presence for customers as well as an online directory of important information about products/services, it is also a powerful new business lead generation tool.
One of the first things our consultants needs to understand is just how the website will be used and where it fits into the overall Marketing strategy in terms of driving new business demand. The Web Design will take into account the clients online marketing strategy, so that appropriate call to action processes can take place. These call to action procedures will ensure that the online marketing strategy pays for itself in terms of deploying products to clients in an efficient manner.
E-Solutions Web Design and Search Engine Marketing
Search Engine Marketing is a highly effective way to generate additional revenues from your website by trying to predict how your customers will find you and what type of keywords and keyword phrases they will type.When we engage in Online Digital Marketing it is imperative to also understand the customers catchment area and the marketing strategy for the different elements of the clients portfolio of products/services.
There are several ways of driving new customer demand from a Digital Online marketing campaign, here at E - Solutions we have used all of them, this allows us to ensure we always have the correct arsenal of marketing tools to ensure we capture that valuable customer data for our clients.
E-Solutions Web Design and Pay Per Click
Although generic ranking, page rank, SEO and other critical elements of the web site will always be given maximum consideration during the web design phase,we will assist your organisation to produce fresh content that will assist our SEO strategy for your site. Some of these techniques will ensure that your web site content is kept up to date and that the articles created will also use good traffic generating keywords.
Here at E – Solutions Web design, we have achieved huge success in helping our clients reach the top of the Search Engines for their chosen keywords. We have years of experience in this field, employing the most modern, effective techniques, and our track record speaks for its self.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a long-term online marketing strategy that will harden your website's success, and at the same time improve your online brand recognition and awareness. Search engine optimisation when configured correctly will draive streams of traffic to your website for years to come.
Search Engines provide incredible revenue when your site appears on the first page of a major search engine. We've achieved it for our clients many times before, and continue to build on our success. This will provide a sustained flow of ‘pre-qualified’ quality visitors who have already shown an interest in your product or services, and they are therefore much more likely to make a purchase or use your services. The achievement of a long term, successful search engine optimisation campaign can increase your profitability significantly.
Pay Per Click Marketing
Pay Per Click (PPC) is a process system where tailored adverts can appear in the search engines such as Google, Yahoo, Bing or even Facebook instantly. This is a fantastic opportunity to test business models and take products to your market in real time, which achieves instant results. There has never been a tool before that has allowed the business to achieve such fast results for online marketing, also using a technique called split testing adverts can be thoroughly tested for traffic generation for a given set of keywords.
Pay Per Click operates in a competitive market and unless you know how to best utilise your advert you could be spending more money than you make. If this process is managed correctly, then a Pay Per Click campaign can increase your turnover by ensuring that pre-qualified users looking for your particular product are sent directly to your website. These new visitors after all are people that have already made a psychological decision to purchase the product you are selling, now the only decision to be made by the user is from whom.
Google Marketing Professionals
E – Solutions Web Design has experienced, in-house, search engine optimisation specialists who have assisted many companies and their websites to appear on the first page of the top search engines. These results have been in both the natural generic search engine rankings and in specifically designed Pay Per Click campaigns, your company are sure to see clear results when they work with our web design specialists.
Although an understaning of the Google search engine and associated Web Design and search engine optimisation techniques are important, there are also other search engines that drive good levels of targetted traffic. It is also important that Web Design and SEO professionals fully understand Yahoo, Bing and even Facebook advertising in order to maximise the online opportunity.